Mississippi led in the South with 5.58% gay viewers, followed closely behind by Louisiana and Georgia, at 5.44% and 5.38% respectivelyĪmong states where gay marriage is legal, Hawaii edged out New York for the most gay porn viewers, 5.38% to 5.37%. The report also revealed that, 'the percentage of gay viewers for every single state in the South is higher than the average of the legal gay marriage states'. Same-sex marriage may not be legal in the South, but recent statistics from Pornhub - an pornographic website - have revealed that Southern states lead in the consumption of gay porn.